Sunday, March 06, 2011

Model Agency- Commercial V. Editorial

I don't know whether any of you follow Channel 4's "The Model Agency" but I think it's simply tremendous and hooking. The allure of such a fashionable world yet the stark contrast of the sky-high stress and brutal bitchiness. More than anything the nooks and crannies, just seeing how it all works.

The last episode was very fascinating with this rivalry between the commercial and editorial bookers. The commercial "show girls" are the one's who bring in the money, yet the editorial ones who give the agency prestige and supposedly the area the most prestigous agencies favour. The money lies in the campaigns, yet the commercial look is a "fuller" model, still in the normal world very slim, yet they have hips, breasts and curves whilst the catwalk promotes a more boy-ish frame. Commercial models are also more glamorously beautiful than puzzling or subjectively beautiful like editorial models.

American model Anna Speckhart, has done commercial campaigns for Abercrombie & Fitch, Forever 21 and Heritage 1981- very commercial brands. Yet has also made appearances in VOGUE nippon, Elle France and Harper's Baazar Spain. The transition to make from commercial to editorial is very hard. The editorial girl must have an enigmatic air and not necessarily to spring to mind, "Oh yes, that's the girl from the A&F campaign."

Yet I believe Speckhart has the striking features and unusual beauty of an editorial model and could make this transition smoothly with time. A stunning new face who anticipate we shall all be seeing a lot more of.

What do you think?

S x


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